The program brings together a faculty of experienced in-house lawyers and law firm attorneys on the cutting edge of this burgeoning practice. The expert faculty explores new content distribution and delivery mediums, delves into licensing and merchandising techniques, and analyzes copyright, trademark and other litigation, as well as litigation avoidance strategies. Be sure that you are on top of all of the developments and burning legal issues at the intersection of technology and entertainment! You will learn all you need to know to maintain your practice edge by attending this one-day “Technotainment” program.
Trademarks and Rights of Publicity in the converged world
Fame gone wild: grateful appreciation or unfair exploitation?
Digital laissez-faire? Copyright fair use and transformation in the new world of “technotainment”
Practical tips for handling digital fair use issues
Moving content onto mobile platforms: platform content licenses; mobile advertising; social network issues; joint ventures; iPhone™, BlackBerry®, Android™ and other application development
IP and other legal issues on the virtual frontier: widgets, wikis, mashups and wizardry
New music licensing deals, negotiation strategies, and monetization
Litigation and litigation avoidance strategies: DMCA and user-generated content; secondary trademark infringement; user-generated content principles and best practices
